• To excel in product quality & customer services.
  • To enhance value of outputs & control costs of inputs and offer most competitive prices to the buyers.
  • To develop new products and offer the same to buyers regularly.
  • To maintain ethics to earn trust of customers, stake holders, vendors and employees.
  • To enhance performance of employees by treating them as whole persons and fulfilling their needs
            – physical (pay package & resources), mental (training & empowerment), emotional (inspiration & motivation) &
            spiritual (noble cause).
  • Personalized approach as far as interpersonal relationship with customers, employees & vendors is concerned.
  • Professional approach in goal setting & execution, appraisals & review etc.